Building an Email List with Shopify

Building a robust email list is crucial for eCommerce success. It allows you to maintain direct communication with your customers, promote new products, and drive repeat business. This guide will walk you through the process of setting up and expanding an email list directly from your Shopify store.

Step 1: Choose the Right Email Marketing App

First, select an email marketing app that integrates well with Shopify. Popular choices include Klaviyo, Mailchimp, and Omnisend. These apps can automate the process and provide valuable analytics.

Step 2: Create an Opt-In Form

An opt-in form is essential for collecting email addresses. You can add this directly to your Shopify homepage, blog posts, or as a popup.

• Example Code for a Basic Email Signup Form:

<form action="YOUR_FORM_ACTION_URL" method="POST">
  <label for="email">Sign up for our newsletter:</label>
  <input type="email" id="email" name="email" placeholder="Enter your email">
  <button type="submit">Subscribe</button>
</form>

• Replace YOUR_FORM_ACTION_URL with the URL provided by your email marketing app.

Step 3: Offer Incentives

Incentives like discounts or free ebooks can significantly increase sign-ups. Mention the incentive directly on the signup form to enhance conversion rates.

<p>Subscribe to our newsletter and get 10% off your first order!</p>

Step 4: Leverage Pop-Ups Wisely

Pop-ups can be effective if used wisely. Ensure they are timed appropriately to appear after the visitor has had some time to engage with your site.

• Many email marketing apps offer tools to design and schedule pop-ups without needing additional code.

Step 5: Integrate with Shopify Checkout

Capture emails at checkout by enabling an option for customers to subscribe. Shopify makes this easy through the admin settings.

• Navigate to Settings > Checkout in your Shopify admin.
• Under the Email marketing section, select the option to preselect the signup option.

Step 6: Promote Your Newsletter on Social Media

Promote your email signup on social media platforms to reach a wider audience. Regular posts about newsletter-exclusive content can drive sign-ups.