How to Use Shopify Tags for Better Organization

Tags in Shopify are a versatile tool for organizing products, customers, orders, and blog posts. Proper use of tags can improve both backend management and customer shopping experience by making navigation and sorting more intuitive. This guide will demonstrate how to implement and utilize tags effectively within your Shopify store.

Step 1: Understand Shopify Tags

Shopify allows you to add tags to categorize items based on attributes like color, size, style, or any other custom trait you find useful.

• Product Tags: Useful for sorting products into collections automatically.
• Order Tags: Help categorize orders by status or type, aiding in order fulfillment.
• Customer Tags: Useful for segmenting customers for promotions and email marketing.

Step 2: Adding Tags to Products

You can add tags to products manually through the Shopify admin interface or programmatically via the Shopify API.

• Manual Addition: Navigate to a product detail page, enter tags in the ‘Tags’ section, and save changes.
• Programmatic Addition:

{% assign product_tags = 'Summer, Sale, Limited Edition' %}
{% for tag in product_tags | split: ', ' %}
  {% capture add_tag %}
    POST /admin/api/2021-07/products/{{ product.id }}/tags.json
    {
      "tag": "{{ tag }}"
    }
  {% endcapture %}
  {{ add_tag }}
{% endfor %}

Step 3: Using Tags for Dynamic Collections

Create dynamic collections that automatically include products based on specific tags.

• Go to ‘Products’ > ‘Collections’ > ‘Create collection’.
• Set the collection type to ‘Automated’.
• Add conditions to include products with certain tags.

Step 4: Enhancing Customer Segmentation with Tags

Use customer tags to segment customers for targeted marketing campaigns.

{% if customer.tags contains 'VIP' %}
  <div>Welcome back, VIP! Check out our exclusive deals just for you!</div>
{% endif %}

Step 5: Streamlining Order Processing with Order Tags

Utilize order tags to streamline your workflow, making it easier to filter and prioritize orders.

• Example Usage: Tag orders as ‘urgent’, ‘international’, or ‘gift’ to prioritize or customize order processing.

Step 6: Implementing Tag Filters in Storefront

Enhance user experience by implementing tag filters on your storefront, allowing customers to sort products according to their preferences.

<!-- Creating a filter menu -->
<ul>
{% for tag in collection.all_tags %}
  <li><a href="{{ collection.url | append: '?constraint=' | append: tag }}">{{ tag }}</a></li>
{% endfor %}
</ul>