General Settings in Shopify: Shopify Store Setup | Shopify Tutorial for Beginners

Setting up a Shopify store is an exciting journey toward building your own online business. Whether you’re starting a dropshipping venture or selling handmade products, getting your Shopify store settings right from the beginning is crucial. This comprehensive guide will walk you through the general settings in Shopify, helping you set up your store correctly and ensuring that your business runs smoothly. This Shopify tutorial is designed for beginners and will cover all the essential settings you need to know about.

Why General Settings Matter in Shopify

Before diving into the specifics, it’s important to understand why the general settings in Shopify are so critical. These settings form the foundation of your online store. They influence how your store operates, how it looks, and how customers interact with it. Properly configuring these settings ensures that your store is professional, legally compliant, and tailored to your specific business needs.

Accessing General Settings in Shopify

To begin configuring your store’s settings, you need to access the general settings area in Shopify:

1. Log into Your Shopify Account: Start by logging into your Shopify admin dashboard.
2. Navigate to Settings: On the left-hand side of the dashboard, scroll down to the bottom and click on “Settings.” This will open up a menu with various options related to different aspects of your store.

Key General Settings in Shopify

The “Settings” menu in Shopify contains several sections. Below, we’ll go through the most important ones that you should configure during the initial setup of your Shopify store.

1. Store Details

The first section you’ll see is “Store details,” which contains the basic information about your store.

• Store Name: Ensure that your store name is correctly entered. This name will appear on your website, in emails to customers, and in search engine results.
• Legal Name of Business: Enter the legal name of your business, which is often required for billing and tax purposes.
• Store Contact Email: This is the email address where you will receive notifications from Shopify, including order alerts and customer inquiries. Make sure it’s an email that you check regularly.

2. Address

Your business address is crucial for legal reasons, tax calculations, and shipping settings.

• Business Address: Enter your business address accurately. This address will be used to calculate shipping rates, and in some cases, it might be displayed to customers on invoices and other documents.
• Phone Number: Adding a phone number can help with customer support and is required for shipping and billing purposes.

3. Store Currency

The currency you choose will be the default currency for your store. It’s important to set this correctly before you start accepting payments.

• Default Currency: Select the currency in which you want to price your products and accept payments. This is usually the currency of the country where your business is based.
• Multi-Currency: If you plan to sell internationally, consider enabling multi-currency features to allow customers to pay in their preferred currency.

4. Payments

The payment settings in Shopify allow you to choose which payment methods you want to accept in your store.

• Payment Providers: Shopify supports a variety of payment gateways, including Shopify Payments, PayPal, and third-party providers like Stripe. Select the providers that best suit your business needs.
• Manual Payments: You can also set up manual payment methods like cash on delivery, bank deposits, or money orders. This is useful if you’re selling in regions where digital payments are less common.

5. Checkout

The checkout settings determine how customers complete their purchases in your store.

• Customer Accounts: Decide whether you want to make customer accounts optional, required, or disabled. Allowing customers to create accounts can help with repeat business, but it’s also important to offer a guest checkout option to avoid losing sales from customers who prefer not to register.
• Contact Method: Choose how you want to collect customer contact information—either email or phone number. Emails are generally more reliable for communication and marketing purposes.
• Shipping Address: Configure whether you want customers to enter their shipping address first or their billing address. This can streamline the checkout process.
• Additional Scripts: If you have custom scripts or tracking codes (like Google Analytics), you can add them to the checkout page here.

6. Shipping and Delivery

Shipping settings are crucial for determining how products will reach your customers.

• Shipping Zones: Define which countries or regions you will ship to. You can set different shipping rates for different zones based on distance, order value, or weight.
• Shipping Rates: Set up shipping rates for your different zones. You can offer flat rates, free shipping, or real-time carrier-calculated rates.
• Local Delivery and Pickup: If you offer local delivery or in-store pickup, configure these options to provide customers with additional convenience.

7. Taxes

Shopify allows you to set up taxes based on your location and the locations of your customers.

• Automatic Tax Calculations: Shopify can automatically calculate taxes based on your store’s location and the shipping address of the customer. Make sure to check if this applies to your products and region.
• Include Taxes in Prices: Depending on your location and business strategy, you might want to include taxes in your product prices or add them at checkout.
• Tax Overrides: If certain products or regions have different tax rates, you can create overrides to ensure that taxes are calculated correctly.

8. Notifications

Notifications keep you and your customers informed about orders, shipping updates, and more.

• Order Notifications: Set up email or SMS notifications for new orders, fulfilled orders, and other important events.
• Customer Notifications: Configure the templates for emails sent to customers, such as order confirmations and shipping updates. You can customize these templates to match your brand’s tone and style.

9. Files

In the “Files” section, you can upload and manage images, videos, and other files that are used in your store.

• Upload Files: Use this area to upload product images, logos, marketing banners, and any other files that you need for your website.
• Organize Files: Keep your files organized by using descriptive names and sorting them into folders if necessary.

10. Legal

The “Legal” section is where you can manage your store’s policies and legal information.

• Refund Policy: Clearly state your refund policy to protect your business and inform customers about their rights.
• Privacy Policy: A privacy policy is essential for compliance with data protection laws. Shopify provides templates that you can customize for your store.
• Terms of Service: Outline the terms under which customers use your website and purchase your products.

Additional Tips for Shopify General Settings

• Regularly Review Settings: As your business grows, your needs may change. Make it a habit to review your general settings periodically to ensure they still align with your goals.
• Leverage Shopify Support: If you’re unsure about any setting, Shopify’s support team is available to help. Use the help center or contact support directly for assistance.
• Utilize Shopify Tips and Tricks: Shopify’s blog and community forums are valuable resources for discovering new tips, tricks, and best practices for managing your store.

Conclusion

Setting up the general settings in Shopify is a fundamental step in building a successful online business. By following this tutorial, you’ve learned how to configure the essential settings that will ensure your store operates smoothly and meets the needs of your customers. Whether you’re just starting out with eCommerce or looking to optimize your existing Shopify store, these settings are crucial for creating a professional and efficient online shopping experience.

Remember, your Shopify store is the foundation of your online business. Taking the time to get these settings right will pay off in the long run by helping you avoid common pitfalls and ensuring that your store is ready to grow with your business. With your general settings properly configured, you’re well on your way to launching a successful Shopify store.